Flink

Consulting, recipe development and food styling for Flink’s recipe platform.

I was asked to spearhead this project from conception to launch and oversaw everything from finding shoot locations, photographers and recipe developers to editing and reviewing all recipes and ensuring consistency with the food styling and recipe development.

This months-long project included conceptualization, publication and quality control of hundreds of recipes designed to meet Flink’s specifications regarding pricing, SEO, brand and visual identity and cooking difficulty levels.